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What You Need to Know Before Printing Your Business Cards

Posted May 8, 2019 by EasyFinance.com to Small Business / Entrepreneurship 1 0

It is no secret that many people use their entity cards to promote their businesses. Well-designed cards are an effective way of promoting your business brand. Before printing your entity cards, there are two main factors you should put into consideration.

  1. The type of printing paper

  2. The type of printing techniques

You can make an informed decision on printing your cards when you are well informed about the two factors.

Type of Printing Paper

Entity cards come in various sizes, shapes, weight, textures, and colors. It is important to ensure that you choose the right paper for your cards as this will assist you to design great quality fancy cards that will leave lasting impressions to your customers.

Factors to Consider Before Choosing your Entity Cards Paper

  1. Colors

Identify the kind of color you need for your cards. You may want to go for more colors if you want the design of your cards to be more attractive through colors which make them stand out. Other people prefer a simple great color and it also perfectly work for their cards.

It is recommended to choose a thicker card stock if you need to use vibrant colors to avoid bleeding. If you are working for a monochrome design you can go for something thinner.

  1. First Impression

You have a short time to make an impression with your cards, therefore, it is essential for you to decide the kind of impression you want to leave when you share out your cards. Remember great cards will leave a lasting impression while if the cards are not appealing people will easily forget about you and what you offer.

  1. Card Design

The type of your business cards design should be well thought of since this will determine the outcome of your cards and the kind of paper to work with.

  1. Cards Printing Budget

Various cards designs are priced differently. It will cost you more to print on a thicker paper so, it is important for you to work within your financial means.

  1. Weight of Your Entity Cards

Weight refers to how thick and stiff your card is designed. A higher weight number will ensure that you have thicker and stiffer cards, and this will ensure that your cards are durable. Lighter entity cards are easily damaged.

Type of Printing Techniques

  1. Debossing and Embossing Letter Entity Cards Design

Embossing technique is a way of giving a dense texture to your entity cards by pressing heat on the cards. There is no ink or foil required for this technique. On the other hand, debossing offers similar results, but through this method, the paper is usually pressed instead of bulging out.

  1. Laser Cutting Cards Design

Laser cutting is a type of printing design where entity cards are cut into various shapes using a laser to make them attractive and unique.

  1. Varnish and Spot UV Printed cards Design

Nowadays vanish printing technique is gaining popularity among many people who prefer to have a glossy effect on their business cards which make them look more appealing compared to ordinary cards. The varnish is a matte coating on the cards. Its purpose is to make the cards durable and protect their top with a shiny coating.

Only some parts of the cards are meant to look glossier and richer through spot UV.

  1. Foil Printing Entity Cards Design

Foil printing offers a touch of elegance to your cards with a great texture appearance and feel. The printing technique involves pressing a colored foil into the cards paper with a heated dye. It’s commonly used to enhance logos and typography.

  1. Fold  Design

Fold generally refers to folding your entity cards. There are various cards folding techniques but the common one is a single folding type. Single cards option gives you double the space to share your information and it also enhances the appearance of the cards.

  1. Uncoated Finishes

These kinds of finishes give more texture than matte and glossy prints, but they lack a protective coating. The colors of uncoated finishes also come out clear. They are also classic and natural compared to other finishes.

Once you have identified your cards design, chosen your paper stock and finish, the last step is for you to print your entity cards. You can use your home printer which may not give you the right quality print or use a professional printer. A professional printer ensures high-quality printing of your cards giving them a professional look.

If you intend to print your entity cards, ensure to have a look at this guideline before committing your finances to any printing.

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