According to multiple studies, the average salesperson spends only about a third of their working hours doing the job they are actually meant to do – selling. So what happens with the rest of the day? Well, it’s been found that a lot of their time is spent completing trivial and easy-to-automate activities like chasing clients, booking appointments, entering data, sending emails, and posting on social media to name a few. This is why the majority of companies and brands today keep recording meagre sales numbers and as a result, perform sub-par in their profit books.
You don’t need to make this mistake with your new California LLC or another startup model. Here, we show you three simple ways you can automate your sales process for optimal company performance and results.
One area you cannot afford to ignore or perform poorly on if you’re looking to attract and retain your customers is effective communication. With competition for customer attention higher than ever before and with customers having tens of options to go with at any one time, how you handle and treat them could make the difference between choosing to buy from you or your competitor.
However, even then, you don’t need to overdo it and end up spending all your productive hours trying to communicate with your prospects or customers. Regardless of the mode of communication you choose for your business, there will always be a way to automate the process and free up your time.
For example, you can now create a welcome email series and use autoresponder tools to engage and onboard new prospects to your business. In the same measure, you can set up an automated chatbox on Facebook to promote your business to social media followers. Finally, there are tens of phone call recorders that can automatically record all calls with prospects and customers to make it easier for you to track and analyze your engagements with clients. Any of these automated methods will slash, by a significant margin, the time you spend communicating with your leads and customers while achieving the same or even higher sales results.
Lead tracking and monitoring
Being able to monitor and track what potential and buying customers are doing on your web properties or web in general is key in helping you understand the right approach to use when looking to engage and sell to them. You learn what their preferences and tastes are, their location, purchasing power, and gender – all which are key in determining how well they are suited to your new business and its products.
The good thing is that you can automate lead tracking and monitoring using a wide variety of tools and apps. For example, Google Analytics shows you nearly every detail you need to know about your leads including their location, the pages they visit the most while on your site, age, etc. Alternatively, you can use heat map tools like Hotjar or CrazyEgg to identify where most visitors reach while scrolling your sales pages, which actions they take, whether they click on your call-to-action buttons, etc.
Having this kind of information will help you determine possible areas of improvement on your online business, the most suitable ways of reaching out to certain populations, and the products to focus the most on. Ultimately, this will significantly impact your new business’s bottom line which is to make more sales and record as much profit as possible.
So you now have a streamlined line of communication with customers and have the right products that solves user problems, what next? At this point, the most important area that you need to take care of is order management.
Is the customer facing any challenges buying on your website? How effective is your communication from the time they make an order to the time the product reaches them? Do you follow up or send a thank you note once the customer confirms delivery of their products?
All these activities may sound overwhelming to complete but with the right automation, this doesn’t have to be the case. For example, by investing in a reliable customer relationship management tool (CRM), you can easily coordinate and track any exchanges between you and your clients to ensure smoother delivery of their orders. These tools keep every customer detail organized in a central point which means you won’t need to bother them with needless questions once a deal is agreed.
What’s more, if your company has departments that are tasked with different responsibilities like customer communication, invoicing, and order dispatching, a CRM tool facilitates easy access to relevant customer data for quick and convenient customer service.
Which areas of your new company do you think need to be automated first to enhance your customer acquisition and sales? We’d love to hear your feedback.