There is something about landing on a well-designed landing page that feels like a breath of fresh air on a crisp early spring morning. On the flip side, there is nothing worse than landing on a website with huge, ugly fonts, icons that are all over the place, and a home-page that is congested with content.
Here are some golden qualities to keep in mind when getting involved in web-design in any way. Websites are today’s storefront, and a usable, aesthetically pleasing design is a worthwhile investment.
Usability: Design for Everyone
It is essential to be inclusive when designing the user experience of a website. Many companies and web developers leave a huge segment of potential customers aside when they disregard customers with disabilities. Building a site to be accessible for all is essential.
A screen reader should be able to pick up the images on a site if there are Alt tags on photos. Subtitles and transcripts are helpful to have on all videos, and links should be described in detail. If there are larger clickable areas, it is useful for those with challenges with mobility.
Keep in mind the colors being used as well. Many people are color blind, and it can be frustrating when the call to action items are in red or green. Red colors recede into backgrounds, and other colors are much more practical.
Clean Layout: Less is More
When it comes to designing a website, less is always more. As noted by nngroup, minimalism is the way to go when creating the interface and individual pages. A website should be easy to navigate, and the more cluttered the screen, the less likely the eye will be drawn to relevant information.
Minimalism in web design requires simplifying the interface and clearing out unnecessary items. Websites with less are faster and more responsive because they have fewer images and other data that would have to load.
We know it is fun to play with fonts, but it is always better to use just one (okay, maybe 2) for the entire site. Stick with a beautiful san serif for long texts and play around with bolding for emphasis. Too many fonts on one page is distracting and tacky.
Minimalist websites are more comfortable and better for optimizing for mobile. As most people now use their phones or tablet to access websites, designing with mobile in mind is essential in this era.
A limited or monochromatic color pallet, san serif font, and necessary tech skills is all one needs to create a beautiful website.
High-Quality Media: Videos and Images
While we may have described these basic ideas about web design, it is a draining task to build something that is usable and beautiful. There are many tools out there to help with the process, but hiring a web designer with a reputable body of work will guarantee that the final project will embody all of the necessary elements of a well-designed website. Just click to visit different sites to see which one works best for you.
A professional designer can help with not only the design but also to optimize the efficacy and visibility of any business. Pictures and videos are essential, as well. In the case of web design, even a minimalist design should incorporate some images. Pictures do speak 1000 words.
An audience is drawn in by high-quality images and videos will increase their dwell time on the site. Today, video marketing is a crucial way to optimize the visibility and continued success of any business.
Need More Help?
While we may have described these fundamental ideas about web design, it is a draining task to build something usable and beautiful. There are many tools out there to help with the process, but hiring a web designer with a reputable body of work will guarantee that the final project will embody all of the necessary elements of a well-designed website. A professional designer can help with not only the design but also to optimize the efficacy and visibility of any business.