How to promote and market your self-published book So you've written a book and decided to self-publish it. Congratulations! You've taken a big step towards fulfilling your dream of becoming an author. But now what? How do you get your book in front of readers and make some sales? Self-publishing is a great way to have full control over your creative work, but it also comes with some challenges.
One of the biggest ones is marketing and promotion. Unlike traditional publishing, where you have a team of professionals to help you with this aspect, self-publishing means you have to do it all by yourself.
But don't worry, it's not impossible. In fact, there are many ways to promote and market your self-published book without breaking the bank or spending all your time on it. Here are some tips to get you started:
- Create a website and a blog for your book.
This is your online home base, where you can showcase your book cover, blurb, reviews, author bio, and links to buy your book. You can also use your blog to share useful or entertaining content related to your book topic, genre, or audience. This will help you attract visitors, build trust, and establish yourself as an expert or a storyteller. Be sure to use engaging visual elements to quickly capture visitor’s attention, whether it be illustrations from your book or relevant stock photos.
- Use social media to connect with potential readers.
Find out where your target audience hangs out online and join the conversation. You can use platforms like Facebook, Twitter, Instagram, Pinterest, YouTube, or TikTok to share snippets of your book, behind-the-scenes stories, teasers, quotes, images, videos, or anything else that might interest or entertain them. Don't forget to include a link to your website or a landing page where they can sign up for your email list or buy your book.
- Build an email list and send newsletters.
Email marketing is one of the most effective ways to promote and sell your book. It allows you to communicate directly with your fans and followers, build a relationship with them, and keep them updated on your book launch, promotions, events, or new releases. You can use tools like Mailchimp, ConvertKit, or Substack to create and send beautiful newsletters that will make your subscribers want to open and read them.
- Get reviews and testimonials for your book.
Reviews are crucial for boosting your book's visibility and credibility on online platforms like Amazon, Goodreads, BookBub, or Apple Books. They also help potential readers decide whether to buy your book or not. You can get reviews by asking your email subscribers, social media followers, friends, family, or beta readers to leave honest feedback on your book. You can also use services like NetGalley, BookSirens, or Hidden Gems to get reviews from professional reviewers or bloggers.
- Run ads and promotions for your book.
If you have some budget to spare, you can use paid advertising to reach more people who might be interested in your book. You can use platforms like Facebook Ads, Amazon Ads, BookBub Ads, or Google Ads to target specific audiences based on their demographics, interests, behaviors, or keywords. You can also use services like BookBub Featured Deals, Freebooksy, Bargain Booksy, or Fussy Librarian to promote your book when it's on sale or free.
These are just some of the ways you can promote and market your self-published book. Of course, there are many more strategies and tactics you can try depending on your goals, budget, time, and skills. The key is to experiment and find out what works best for you and your book.
Remember that marketing and promotion is not a one-time thing but an ongoing process that requires consistency and creativity. Don't be discouraged if you don't see immediate results or if you make some mistakes along the way. Learn from them and keep going.
You've already done the hard work of writing and publishing your book. Now it's time to share it with the world and enjoy the rewards of being a self-published author.