Running a successful ecommerce store is not just about providing great products and a unique experience for customers. It’s also about making sure you create a relationship with buyers by developing a marketing plan that works. Whether your store succeeds or fails can greatly depend on how well you have thought out your marketing ideas and how you plan to implement them.
Here are 4 tips to help you develop a marketing plan that will help you to attract and retain customers.
1. Determine your branding
How you come across to customers and the narrative you are trying to tell can be one of the most important aspects of marketing your business. This is why branding is where you should start when you are thinking about how you want to interact with potential clients. Make sure you have identified two or three buyer personas and that all marketing channels follow along with the branding goals you have put in place. From there, you can start to think about the more technical methods you can use to build interest in your store.
2. Create a definitive list of goals
Goals can help a business in multiple ways, but they work extremely well with putting a marketing plan in place because they help you come up with positive actions you can take. Without it, marketing efforts can seem overwhelming and unattainable. Some marketing goals that can benefit a new ecommerce store include developing content on a company blog, focusing on one or two social media platforms to promote products, or working on SEO to bring more traffic in. Once you have some concrete goals in mind, you are more likely to make strides toward achieving those goals.
3. Decide on which social media platform is right for your store
Not all social media channels are going to fit in with the marketing goals you have for your ecommerce store. In fact, you can waste a lot of time and resources trying to appeal to a number of types of customers instead of targeting ones which will actually buy your products. If you are a SaaS company, for example, then LinkedIn can be a valuable resource. However, it might not be the best option if you sell homemade jewelry. This is why coming up with a buyer persona can help in many ways.
4. Invest in knowledge of SEO
While social media can help get the word out about your product, SEO can be ideal for those actively searching for your product. By knowing a little bit about how you can find keywords related to your store and optimizing content correctly, you can bring in customers who might not have heard about your site any other way. It does take a little effort to learn, but it can also help you to save on an advertising budget and help you to target your ideal buyer.
A detailed marketing plan can be an invaluable resource when you are looking to launch or expand your ecommerce business. With the right goals, you can build a dedicated client base that is as excited about your product as you are.