If you’ve been thinking about how you can develop new client relationships, then it might be worth it to consider your marketing strategy and whether or not you are implementing SEO. As more and more advertising is used with online ads and search, it might be worth it to consider how your SaaS company can benefit from having a plan for SEO.
Here are some reasons to consider why SEO might be beneficial for the kind of company that you have and how you want to grow.
SEO builds authority
One of the best things you can do as a business is establish yourself as being a valuable resource for potential clients. It’s unlikely that someone will consider your business if they don’t believe you have any expertise to offer them. SEO for SaaS companies can help to add a level of confidence in your buyers by choosing you, since they know that they have picked a company that has worked to be one of the top results on Google. Experience and authority can go a long way toward convincing skeptical customers that you’re the company they should use.
SEO can save on your advertising budget
Running constant ads on social media or through Google AdWords can end up costing your business a lot of money, and unless you’re highly experienced in working with these functions, it might end up costing you more money than backlinking properly. SEO can be more effective in many ways than running a variety of ads, which can be helpful if you are operating on a limited budget but would like to have new clients checking out your business and seeing what you can do.
SEO finds the right clients
Most SaaS companies are typically trying to narrow down results to finding the right clients. Usually they have specific buyers with certain needs, so it can be important to target the customers who will use their service. SEO can make it much easier to find clients looking for those needs by targeting certain keywords. If you have a product that needs to reach a particular demographic, then using those keywords for SEO can be a great way to find the right clients for your business.
SEO requires information for backlinking
Customers are most likely looking for more information about a product or service before they buy—especially if it is a type of software or technology that they don’t understand. This is why having information on your site in the form of a blog post or FAQ page can be helpful—and it might even convince a potential client to try out your business. SEO can take that information to the next level by helping Google to recognize that your site offers quality info to clients and that it is a source of value for those looking to learn about your industry.
SEO is starting to become essential if you conduct any of your business online. In order for your SaaS company to perform the way you would like, it might be necessary for you to consider how you are performing through search and how it can help your business grow.