If you have been thinking about how you can build the kind of customer relationships that will make a difference, then it might be time to consider how your company approaches customer trust. How your buyers perceive you and your business can make a world of difference when you go to make a sale. The hardest part is building that rapport in the first place, and it can take time and effort you might not expect.
Here are some ways you can build customer trust with your clients.
Have quality customer service available
Customer service is one of those things that many businesses have, but few take the time to really develop. This can be a problem because it is often how buyers interact with your company if they have any questions or concerns, they have problems with your product, or they want to find out more information. Having a strong customer service department can often be the reason clients choose to pick you over the competition, and a great customer service representative can convince a hesitant buyer that your product or service is worth the purchase.
Offer a few payment options
How a customer pays can contribute to the overall success of your business and your relationship with him or her. You’ll want to offer several options, even if you don’t want to pay the added merchant fees. The truth is that having only one payment method seems suspicious, and businesses are highly encouraged to have credit card options, online methods, and cash in order to create the right kind of trust for your business. It’s often much easier than it would seem to set up another type of payment, and it can give your business an added professional edge.
No one likes to feel as though his or her query is not going to be answered, but many companies fail to do just that when clients reach out. It can be easy to lose track of who has sent an email or inquiry on social media, but the more you are on top of answering any questions or providing help, the more likely your buyer will respect that and his or her loyalty will increase. Try not to put off any mail if you can, or get back to a waiting customer asap.
It’s likely you have already built a number of good relationships with clients, and you can use these to establish new connections. Ask one or two to write a quality testimonial for your product, your customer service, or another positive aspect of your business. You would be surprised to see how far testimonials can go in establishing reputation and helping to build solid conversations with future clients. Most of your previous buyers will be happy to help you our if they had a good experience.
Customer trust is a small thing, but it can go a long way toward developing new buyer relationships or strengthening old ones. Make sure that you are attentive to your client and that you show him or her that the concerns presented are valid.