As the founder of JD.com, Richard Liu Quingdong has built one of the biggest e-commerce empires around China. Today, the millions of active customers and sellers who enjoy the website benefit from more than 15 years of experience and company evolution.
Since the very beginning, JingDong has been a quite technology-driven company, which makes their team to continuously seek more innovative ways to optimize this large retail structure. With the leadership skills of Liu Quingdong, JD.com has enjoyed many years of consistent growth by delivering value to their customers.
The Origins Of An Empire: The CEO Behind JD
When aspiring entrepreneurs manage to change the world on such a large scale, many future creators would like to know what made the project possible. Did Richard have some secret skill that nobody else had?
As the registers show, the businessman received a quite complete formation, which would become the foundation of his success. Rather than having one-of-a-kind abilities, Richard Liu followed essential business philosophies and values loyalty.
Before starting in the retail business world, Richard received basic education. By that time, China was experiencing one of the most intense economic growth periods in a long time, which motivated Richard to become a more competent professional as well.
After 1996, Richard Liu graduates with a bachelor’s degree in Sociology at the Renmin University of China. Later on, he would complement his academic formation at the China Europe International Business School, earning an EMBA in the mentioned field.
The Early Stage Of Richard In Entrepreneurship
The electronics Company:
- The electronics Company: The first time when Richard entered the retail sphere was in 1998. When reading Richard’s biography, most readers will remember how he started working in a store selling computer accessories in a local company.
The technology business:
- The technology business: The earnings helped him to keep with the technological trend starting a business focused on distributing magneto-optical components. Unlike most new sellers, Richard grew reasonably fast because he was selling not-counterfeited products. The success made him open twelve company stores by 2002.
The Digital Shift:The Digital Shift:
- The Digital Shift: When did Richard start being the entrepreneur we know today? Many people believe that 2003 created a great disruption with the SARS recession, forcing the entrepreneur to reinvent the company to adapt.The Digital Shift: When did Richard start being the entrepreneur we know today? Many people believe that 2003 created a great disruption with the SARS recession, forcing the entrepreneur to reinvent the company to adapt.
A sequence of economic and political factors along with SARS caused the massive closure of storefronts around the country, and only a few retail businesses survived. Richard made his store become an online retailer and maintained the delivery and quality standards as high as before.
This process led Liu Quingdong to find the professional opportunity of his life, putting all his efforts into perfecting the system for the next decades.
The Initial Period Of JingDong
After sorting so many obstacles, Richard Liu wanted to make sure that every process was optimized to ensure the success of JingDong, his e-commerce store. At first, he started doing the hard work: he delivered the packages in person, added products to the database, and built a loyal customer list.
The quality of JD.com was quickly noticed in the market, which would lead Richard to implement new technologies in the company, providing impressive services to an increasing number of Chinese customers.
By that time, JingDong was already popular for its ultra-fast delivery. The team gets packages sent within three hours for the main cities and enabling same-day shipping to the rest of the Chinese regions.