Marketing a website might seem daunting at first, but once you break down the steps, it’s surprisingly simple. Firstly, you will need to focus on creating quality content. As they say, content is king, and without good content, no one will even consider sticking around your website, let alone reading further about your product and service offerings.
That being said, content alone should not be the only factor in your website marketing strategy. That content needs to be promoted in order to be read. People are not necessarily actively looking for quality content, nor are they looking to discover new websites. As such, you need to make sure that you have a solid content promotion strategy in place with your overall website marketing goals. Otherwise, all of the resources you put into creating a quality website and creating quality content for that website will go to waste.
One of the most effective ways to promote the content on your website is to try to syndicate it. This means that you will need to reach out to websites that have a common niche or topic with your website, and see if they will republish one of the pieces of content on your website. This will help get your website content in front of a whole new audience, and will help bring new visitors to your website. To do this, you’ll need to compile a list of publications and blogs to outreach to,
If you don’t feel comfortable republishing your existing content, you can also try guest posting. The difference here is that you are publishing an original piece of content on a website that is relevant to your website’s niche. By doing this, you are creating an avenue for traffic to your own website, and are also increasing the SEO value of your website.
As stated above, the most-time consuming aspect of either content syndication or guest posting is outreach. Outreach emails tend to be ignored, at least at first, so you need to make sure that you follow up with websites where you think your content will flourish. Whether you are attempting to syndicate your posts or write original ones, it is important to convey the value of what your website and content has to offer in the initial email. Trying to flatter the website you are outreaching to will only get you so far, and you need to reach out to a huge volume of websites and publications in order to create an effective strategy here.
Both content syndication and guest posting are great methods to increase your exposure online. They are two of the less prominent methods used by those looking to market a website, and as such they are ripe opportunities for the taking if you go about it properly. When following either strategy, make sure that you are presenting your website in an authoritative manner and that you are legitimately a subject matter expert on your chosen industry. Otherwise, you may find that it’s difficult to get traction with these tactics.