Despite the fact that education is a widely known thing around the world, institutions and educational stakeholders need to showcase their products and services to people who might need them. This is not unconnected to the fact that the media has become the major means of advertisement providing the highest reach, engagements and ROI.
A typical example of educational services that have been successful in recent times with marketing are the plagiarism checker online services. Marketing itself, as an aspect of business, should be handled by professionals for maximum returns. Successful marketing in the educational sector can only be achieved by employing a couple of strategies explained below.
Keys to Successful Marketing
Video Marketing: “A picture is worth a thousand words.” This is a popular quote used to explain the fact that visual representation of ideas and information goes a long way in conveying the idea been expressed. Videos, on the other hand, grab readers’ attention, engages them and are more likely to improve brand recall.
Studies have shown that people are more likely to watch a short video of about two to three minutes over reading a blog post. More so, they are more likely to finish the video than for them to finish a blog post or article. This is due to no other fact than the fact that humans are visual creatures and absorb visual content more effectively.
Practically, video marketing goes a long way in achieving success while promoting educational content because of the advent and popularity of video streaming platforms among teens and youths. This would enable institutions in the educational sector to get their content to their target audience easily and achieve a higher ROI.
Support User-generated Content: The internet and the media are generally filled with so many brands which are showcasing virtually the same product. This, in turn, makes end-users stick with brands that are popular or widely patronized. Although education and e-commerce, for instance, are two different niches, this same strategy works in the educational sector.
Adequate use of reviews and testimonials from users of the educational content makes a good strategy for having a good ROI and engagements on any educational content being managed. The use of video testimonials and images should be encouraged as opposed to articles or text.
Exhaustively Utilize Social Media: It is no news that social media plays a crucial role in advertisements particularly in the last decade. Social media gets an active involvement from not only the youths but also adults, and it presents an avenue for brands to present themselves to a lot of people all in one scope. New businesses recognize the potentials and ROI that social media brings and therefore key into it.
Statistics show that 90% of brands use social media to increase brand awareness, and the educational sector can tap into this avenue to have a successful marketing campaign. Most websites now have cookies that determine what users browse through on the internet and serve advertisement relating to them everywhere, even on social media.
Target Mobile Device Users: Successful marketing in the educational sector would entail segmented marketing. In this regard, capitalization on the fact that everyone connected to the internet has a mobile device is key. Every student or guardian possessing the need for any educational service would most likely conduct research on their mobile device first before proceeding with further registration on a desktop or a laptop.
Organizing a marketing strategy or advert that target mobile devices would definitely suffice in this regard.
Perform Segmented Email Marketing: Email marketing is one of the most successful methods of marketing regardless of the niche or industry, and segmentation helps target specific individuals with respect to the action they perform on the email you send them, age range, department, etc. This helps the manager running the marketing campaign understand the target audience better and perform the right actions in order to make the best out of the campaign.
In summary, a successful marketing campaign in the educational sector can be achieved through the use of segmentation strategies. Digital marketing strategies such as mobile marketing, search engine marketing and social media marketing are crucial, and their power should be well utilized.